The Pura Vida story
Pura Vida began in 2010, when two friends Griffin and Paul, took a trip to Costa Rica. After meeting two struggling jewelry artisans, the friends were desperate to help in any way possible. They brought 400 bracelets back to California with them and quickly realized that the idea of unique jewelry with a story was in demand.
They now sell millions of bracelets every year and support small jewelry suppliers from around the world. For them, it’s all about selling unique products that give something back to the artisanal communities who make them. Pura Vida has a huge online fanbase with millions of followers on Instagram and Facebook.
A better customer experience
Pura Vida learned about their counterfeiting problem through their customers. Their loyal social following got in touch with them questioning the authenticity of products found on third-party sites. These fake products were providing a bad experience for their customers and confusing their fans who had thought they had bought into an ethical movement. As Pura Vida relies heavily on social media to drive traffic to their website on which 70% of their sales are made, something had to be done to improve their users’ experiences online and maintain their brilliant reputation.
Red Points’ Brand Protection helps Pura Vida with its bot-powered search that scans for potential infringements every hour so that counterfeits don’t get a chance to be found by Pura Vida’s fans. Counterfeits are found on social networks and marketplaces and then automatically removed 24/7.
Save money on legal bills
Before Red Points, it was all down to Founder & CFO Paul Goodman to manage any counterfeiting issues. This put an immense amount of pressure on him on top of his daily tasks. To ease this problem, Pura Vida hired a lawyer to tackle fakes.
Soon, Paul realized that this wasn’t going to be a long-term solution for Pura Vida. With legal help comes high costs and lots of going back and forward to remove counterfeits, a less-than-ideal situation for any growing startup. Pura Vida found themselves spending tens of thousands of dollars a month to try and stay on top of the situation, while not making a real impact on the problems they faced.
After being recommended Red Points, Pura Vida was able to save money on legal fees and get back the time they needed to grow their company. On top of this, with Red Points’ Reporting features, they can see the impact of their actions and have full visibility.
An easy-to-use platform
Pura Vida managed to gain back precious time to spend on scaling their operations thanks to Red Points. With an easy-to-use platform, now anyone in the office can easily go onto the platform and view a clear overview of the current situation.
Red Points’ Brand Protection solution helps Pura Vida by presenting all of the information in a clear and concise dashboard where they can see potential infringements, recent removals, and results. This helps them scale their online presence on marketplaces without having to worry about counterfeits.
