Legal assistance wasn’t working
Initially, Fila attempted to solve their counterfeiting problem internally, with the support of external law firms around the world. This quickly proved to be an ineffective solution to the issue.
The number of fakes on the market was growing every day, and new threats like the brand impersonation attacks on social media kept arising. This manual approach wasn’t efficient enough to handle the scope of the brand’s ever-evolving infringement problem.
This initial approach was extremely costly for the brand. It was clear this wasn’t a viable approach, as resources were running out. They knew they needed a more proactive approach to brand protection, that could identify and take down counterfeits before they could spiral out of control.
A collaborative approach to brand protection
Not only were counterfeit products stealing millions in revenue from Fila, but they also put a massive strain on the brand’s customer relations and partnerships. They were dealing with a growing number of complaints from defrauded customers, and their integrity within the sportswear industry was faltering.
Large-scale infringement threatening brand integrity
Prior to working with Red Points, Fila was running out of financial resources paying for legal assistance that wasn’t working. They had to juggle various lawyers to handle counterfeits in various countries, and the scope of the problem was too large for them to address.
Red Points offered the brand a collaborative partnership that continues to evolve and adapt to the infringements currently threatening the brand. As new brand protection issues arise, they can count on the Red Points team to work with them to find a solution.
Red Points’ software has helped Fila remove $570 million worth of fake products, and continues to help the brand prepare for new threats. The Revenue Recovery platform gives Fila the data and advice they need to make decisions that better protect their brand and customers.
