The most widely used Brand Protection Software

A brand protection software enables businesses to remove counterfeit products, delete impersonated profiles and websites, eliminate online piracy, claim/monetize content rights, stop credential reselling, and keep track of sellers in real-time to understand their online presence.

To protect themselves from infringers, brands can implement a number of strategies, both offline and online. This includes: registering your IP, educating your consumers, having a strong social media presence, and proactively fighting bad actors using technology like brand protection tools to streamline the process. They can also work with online brand protection companies to automatically monitor and takedown infringing assets online.

Online brand protection minimizes online threats and protects your intellectual property. Anytime, anywhere. Having effective online brand protection solutions and tools safeguards your brand’s revenue, profitability, reputation, and customer service.

Nowadays, most customers shop online. As a result, the e-commerce space has become more powerful than ever before. While this presents a big opportunity for brands, bad actors are also actively cashing in on this trend by hijacking your intellectual property and misleading your customers.

Bad actors target every category you can think of, from pharmaceutical products to software and even wind turbine manufacturers. They use a range of tactics from creating fake websites, copying your social media account, or even creating and selling fake copies of your products. This can in turn lead unsuspecting customers into buying fakes or worse providing their personal information. The worst part of it all is that in most cases, the legitmate brands often tend to get blamed for it.

As a result, brand protection solutions have become a crucial component of every brand’s overall business plan to safeguard its reputation and prevent customers from being misled into buying unsafe or low-quality products.

When done properly, having a robust brand protection strategy and brand protection tools can not only have a direct impact on customer satisfaction but it can also positively impact your bottom line.

The benefits of implementing a brand protection software are countless when it comes to protecting your brand online and at scale. It can be a real game changer. In addition to greatly reducing cost and time required to protect your brand, online brand protection solutions also give you greater visibility into your online assets.

Beyond the massive amount of time brands waste dealing with bad actors manually every year, it goes without saying that businesses without a brand protection strategy and brand protection tools are more vulnerable to unfair competition. When left unchecked, scammers, fakes, and frauds copying your brand and stealing your revenue will negatively impact your bottom line whilst unauthorized sellers will erode your distribution networks.

As a matter of fact, since leading kitchen manufacturer Lékué, implemented Red Points’ brand protection software a year ago, the online sales of their best sellers have increased by 60%.

When it comes to looking for brand protection companies and services, it’s important to compare apples to apples. In other words, be aware of all brand protection services included as well as the kinds of results you can expect after implementing brand protection solutions.

For example, two brand protection software may crawl the internet automatically to detect infringement of your brand, but one may only use keywords whilst the other incorporates advanced image recognition to discover potential infringements for you. In this case, you’d get more protection for your dollar with the second option.

While many companies can make use of a brand protection software, not all require the same type or level of protection. That´s why it’s important to consider how online brand protection companies charge for the program and what’s included in the cost. Does your provider offer a flat fee or do you pay per takedown? Can you protect multiple trademarks at once? Will it incur additional costs? Do you need to pay extra for different types of infringements?

Here are some other important features brand protection solutions should include:

1. Instant takedown of the infringements
2. Global IPR protection and coverage
3. Real-time monitoring across various channels such as marketplaces, social media, websites, domains, search engines, mobile apps, video platforms, cyberlockers
4. Multi-language protection
5. A team of experts to help you make informed decisions

Red Points Brand Protection software includes multiple pricing levels to help protect companies of different sizes and stages. If you’re tired of playing whack-a-mole with infringements, get in touch with us for a 10-minute demo call to see the pricing and online brand protection tools that are available to you.