IP Insights

Everything you should know about the Shop Safe Act

U.S.3 mins

Everything you should know about the Shop Safe Act

Since ecommerce began in the 1990s, people have fallen more and more in love with…

5 things brands need to know about Facebook Shops

Social Media3 mins

5 things brands need to know about Facebook Shops

With a global recession triggered by COVID-19, many small and midsize businesses (SMBs) are struggling…

How brands can seize online video opportunity on Youtube

Social Media3 mins

How brands can seize online video opportunity on Youtube

Although Coronavirus has had a major impact on the economy as a whole, it’s also…

The web’s pandemic: Scams, clickbait, and opportunists.

Marketplaces7 mins

The web’s pandemic: Scams, clickbait, and opportunists.

As a company whose mission is to make the Internet a safer place for brands…

7 Do’s and Don’ts when entering the Chinese Market

China4 mins

7 Do’s and Don’ts when entering the Chinese Market

Overseas expansion is an exhilarating prospect for many businesses — and a pressing, sometimes daunting…

Quick Points: How much does a trademark cost?

IP Insights1 min

Quick Points: How much does a trademark cost?

The cost of filing a trademark will depend on the territory it’s required in. Here…

IP law after Brexit: what rights holders should know

Europe2 mins

IP law after Brexit: what rights holders should know

The United Kingdom officially left the European Union on February 1st of this year. While…

How cheap does a counterfeit have to be to steal your sale?

IP Insights4 mins

How cheap does a counterfeit have to be to steal your sale?

Counterfeit products now account for 3.3% of global trade. A percentage that increments with every…

Negative SEO, how to defend your brand against the dark arts

IP Insights7 mins

Negative SEO, how to defend your brand against the dark arts

This blog will be explaining negative SEO techniques that can pose a threat to websites…

An Overview of The Madrid Protocol

Europe5 mins

An Overview of The Madrid Protocol

Red Points examines The Madrid Protocol,  a cost-effective single application system for obtaining trade mark…

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Brand Protection4 mins

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Red Points carried out a survey with over 100 industry professionals, asking them what they…

Fake Sneakers taking shoppers for a run

Fashion5 mins

Fake Sneakers taking shoppers for a run

A look into Red Points’ research on fake sneakers, why people buy them, and the…

How to protect a fashion brand against counterfeits

Fashion5 mins

How to protect a fashion brand against counterfeits

If you’re working in a fashion brand, the chances are that you’ve got plenty of…

Fake watches: can you spot the knockoff?

Fashion6 mins

Fake watches: can you spot the knockoff?

For a watch collector, there are few things that compare to the thrills of purchasing…

Star Athletica vs. Varsity Brands: Cheering on fashion copyright!

Sports4 mins

Star Athletica vs. Varsity Brands: Cheering on fashion copyright!

Red Points examines Star Athletica, L.L.C. v. Varsity Brands, Inc., 137 S. Ct. 1002 (2017),…

Why are shoes the most counterfeited product?

Fashion4 mins

Why are shoes the most counterfeited product?

Why are shoes the most counterfeited product, and what steps can footwear companies take to…

Do B2B companies have to care about counterfeit issues?

IP Insights4 mins

Do B2B companies have to care about counterfeit issues?

If we mention counterfeiting, it’s likely that you think of a B2C environment — and…

Where are the IP offices around the world?

IP Insights4 mins

Where are the IP offices around the world?

The following list includes a number of intellectual property offices around the world. Each item…

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