Brand Protection

How to serve a cease and desist letter to uphold your rights

How To's6 mins

How to serve a cease and desist letter to uphold your rights

If your business has fallen victim to copyright infringement or harassment online, working quickly to…

MAP vs. MSRP: Strategies for effective pricing in retail

Gray Market5 mins

MAP vs. MSRP: Strategies for effective pricing in retail

The digital marketplace has transformed into an area of intense competition, where brands vie for…

How to report eBay copyright infringement

How To's6 mins

How to report eBay copyright infringement

As brands navigate the world of online sales, they often encounter the challenge of copyright…

Decoding RepTok: How brands can combat counterfeit sales on TikTok

Brand Protection6 mins

Decoding RepTok: How brands can combat counterfeit sales on TikTok

TikTok trends come and go, but some have more staying power than others. One popular…

3 ways to measure your brand protection ROI

Brand Protection9 mins

3 ways to measure your brand protection ROI

All the revenue your business generates is the reward for the time, money, and effort…

How to protect your brand on Twitter: take back your content and revenue

Brand Protection4 mins

How to protect your brand on Twitter: take back your content and revenue

Twitter (now X) is a great way for your brand to engage with customers and…

A step-by-step guide to removing counterfeit products from DHGate

How To's3 mins

A step-by-step guide to removing counterfeit products from DHGate

DHgate, a major player in the realm of online marketplaces, finds itself suffering from the…

How to takedown DHGate hidden links

Brand Protection6 mins

How to takedown DHGate hidden links

In the world of online shopping, DHGate is best known as a cross-border ecommerce platform…

9 tips to avoid Alibaba scams

Brand Protection6 mins

9 tips to avoid Alibaba scams

Alibaba.com is one of the world’s biggest B2B sales platforms, with more than one billion…

How AI is reshaping the fight against counterfeiting

Brand Protection4 mins

How AI is reshaping the fight against counterfeiting

The counterfeit industry has grown into a multi-trillion-dollar industry.  As a business, it’s your responsibility…

11 ways to detect Aliexpress’ hidden links

Brand Protection6 mins

11 ways to detect Aliexpress’ hidden links

AliExpress is one of the largest online marketplaces that’s favored by both customers and businesses…

Seller Risk Score: A solution for predictive analytics

What's new in Red Points3 mins

Seller Risk Score: A solution for predictive analytics

The expansion of online retail has been accompanied by a significant rise in the activities…

What Brand Protection KPIs should you be measuring?

Brand Protection7 mins

What Brand Protection KPIs should you be measuring?

Brand protection is a unique challenge for businesses of all sizes across every industry. In…

Social media impersonation: What is it? How to stop it

Brand Protection6 mins

Social media impersonation: What is it? How to stop it

Your customers’ security is paramount to you and your organization. That’s why cyber scams like…

What is Amazon Transparency Program?

Brand Protection4 mins

What is Amazon Transparency Program?

The presence of counterfeit products is a real problem that harms not just brands but…

How to identify fake websites

Brand Protection6 mins

How to identify fake websites

Websites that are fake, fraudulent, or scams abound on the internet. It's a sad truth,…

How do test buys help with unauthorized seller enforcement

Brand Protection4 mins

How do test buys help with unauthorized seller enforcement

Test buys are an essential part of a brand protection strategy. When you test buy…

Everything you need to know about brand protection cost

Brand Protection6 mins

Everything you need to know about brand protection cost

Different brand protection providers have different pricing models and rates, but there will always be…

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