Brand Protection

How to spot a fake in 5 steps

Ecommerce4 mins

How to spot a fake in 5 steps

No one wants to be tricked into buying fake products, so take a look at…

5 personality traits that make people buy counterfeits

IP Insights4 mins

5 personality traits that make people buy counterfeits

For brand protection, it’s important to know why consumers actively choose counterfeits over authentic goods.…

How counterfeiters stifle research and innovation

IP Insights4 mins

How counterfeiters stifle research and innovation

Innovation is key to strong economics, but where there is a lack of intellectual property…

Which country imports the most counterfeits in Europe?

Europe4 mins

Which country imports the most counterfeits in Europe?

An EU report reveals the state of counterfeit imports in the EU, as well as…

Turkey: The counterfeiters on Europe’s doorstep

Europe4 mins

Turkey: The counterfeiters on Europe’s doorstep

Though China produces the overwhelming majority of counterfeit products, Turkey has become Europe's gateway for…

How to report a counterfeit on Wish

How To's4 mins

How to report a counterfeit on Wish

Red Points’ easy-to-follow guide for reporting counterfeit products on wish.com Given their reach and relative…

How to sell to China

China5 mins

How to sell to China

The Chinese market, the world’s largest, is notoriously difficult for foreign enterprises to enter, due…

A simple guide to intellectual property in China

China6 mins

A simple guide to intellectual property in China

China’s appetite for consumer goods and western brands is growing. Alibaba, China’s largest online retail…

Case management makes brand protection technology simple

Technology3 mins

Case management makes brand protection technology simple

This article provides a quick checklist of features and capabilities that any good case management…

Image recognition as a brand protection technology

Technology5 mins

Image recognition as a brand protection technology

The task of finding infringements across multiple channels requires a combination of tools, one of…

The danger of fake goods, do consumers care?

IP Insights4 mins

The danger of fake goods, do consumers care?

The danger of fake goods puts consumers’ health in jeopardy, but do these risks matter…

Rogue websites and cybersquatting

Ecommerce4 mins

Rogue websites and cybersquatting

A negative side of the internet is the multitude of websites set up to act…

How to stop super fakes

IP Insights4 mins

How to stop super fakes

Super fakes are the next evolution in the counterfeiting; bootleg items are now made so…

Fake alcohol found in authentic bottles

Food & Beverage5 mins

Fake alcohol found in authentic bottles

Food fraud is a growing problem among manufacturers. Counterfeiters are increasingly taking advantage of trusted…

PUBG sues Fortnite – A copyright battle royale

Entertainment6 mins

PUBG sues Fortnite – A copyright battle royale

The creators of PlayerUnknown’s BattleGrounds (PUBG) have filed a major lawsuit against Epic Games, the…

How to remove counterfeits from Instagram

How To's3 mins

How to remove counterfeits from Instagram

Have you found counterfeits on Instagram? Is someone stealing your designs or your creative works?…

How to report a counterfeit on Taobao

How To's5 mins

How to report a counterfeit on Taobao

Red Points would like to introduce our simple guide on how to report counterfeits listed…

What are the biggest impacts of counterfeits on brands?

IP Insights5 mins

What are the biggest impacts of counterfeits on brands?

Counterfeiters create serious problems for authentic businesses, but too many people are unaware of the…

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