Brand Protection

Counterfeiters capitalize on a sex-positive trend

U.S.5 mins

Counterfeiters capitalize on a sex-positive trend

Cultural shifts have caused a growth in sales of sex toys online. While this is…

How to avoid genericide and loss of trademark rights

IP Insights4 mins

How to avoid genericide and loss of trademark rights

Genericide is a nightmare for brands - losing the trademark for a key product because…

American trademark made simple

U.S.8 mins

American trademark made simple

Red Points’ comprehensive guide for helping brands worldwide to register their trademarks in the United…

Counterfeit makeup finds its home on Facebook

Beauty5 mins

Counterfeit makeup finds its home on Facebook

This article takes a look at the world of counterfeit beauty products, and reviews research…

Counterfeit baby products putting children at risk

Market Research4 mins

Counterfeit baby products putting children at risk

Fake baby products shouldn’t exist, but they do. From strollers and rockers to diapers, placemats…

Fake designer clothes shredding fashion brand reputations

Fashion4 mins

Fake designer clothes shredding fashion brand reputations

A look into Red Points’ research on fake designer clothes for sale online, as well…

How to remove a counterfeit from JD.com

How To's4 mins

How to remove a counterfeit from JD.com

Red Points' easy-to-follow guide to taking counterfeits and IP infringements down from JD.com (more…)

The growing problem of fake baby products

Market Research5 mins

The growing problem of fake baby products

Red Points’ market research highlights the increasing presence of fake baby products online and the…

Black Hat SEO – The tool counterfeiters use to sell fakes

IP Insights4 mins

Black Hat SEO – The tool counterfeiters use to sell fakes

Counterfeiters will use every method at their disposal to sell fakes, and learn key strategies…

The dangerous, toxic ingredients found in counterfeit cosmetics

Beauty5 mins

The dangerous, toxic ingredients found in counterfeit cosmetics

It's the holiday season and cosmetics consumers are on the hunt to find a deal…

Top online intellectual property infringements to look out for

IP Insights5 mins

Top online intellectual property infringements to look out for

This article takes a look at the definitions for different intellectual property infringements that brands…

How to protect small-scale luxury cosmetics brands’ IP

Beauty6 mins

How to protect small-scale luxury cosmetics brands’ IP

Small-scale luxury cosmetics producers are often faced with a plethora of confusing options when it…

Traditional vs modern brand protection

Technology5 mins

Traditional vs modern brand protection

Red Points compares the drawbacks of using a manual process against an automated process and…

Why was my listing, content or social media post removed?

Marketplaces1 min

Why was my listing, content or social media post removed?

If you received a notice or takedown request, we understand you might have questions or…

How educating your customers stops counterfeits

IP Insights4 mins

How educating your customers stops counterfeits

Encouraging your customers to avoid counterfeits, and teaching them how to spot fakes, is an…

Red is Solely Louboutin: Protecting Color Marks in the EU and USA

U.S.3 mins

Red is Solely Louboutin: Protecting Color Marks in the EU and USA

Trademark covers not only brand names and logos, but extends even to colors. Red Points…

The growth of fake products on social media

Social Media4 mins

The growth of fake products on social media

The recent explosion of counterfeit products on social media platforms is nothing short of staggering.…

Customer education key to stopping fake makeup

Beauty3 mins

Customer education key to stopping fake makeup

Research from Red Points highlights hazardous shopping behaviour from cosmetics consumers, who are falling for…

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