Brand Protection

Direct selling representatives going online is killing business

Ecommerce5 mins

Direct selling representatives going online is killing business

Ecommerce opportunities are not slowing down and everyone wants a slice of the profits. Including…

Future-proofing your brand protection strategy – Part 1

Webinar2 mins

Future-proofing your brand protection strategy – Part 1

Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World…

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Brand Protection4 mins

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Red Points carried out a survey with over 100 industry professionals, asking them what they…

Will my American trademark be valid for online Chinese marketplaces?

U.S.1 min

Will my American trademark be valid for online Chinese marketplaces?

If you’re asking this question, there’s a good chance you’re finding counterfeit products in online…

Counterfeiting and IP in fashion: an introduction

Fashion8 mins

Counterfeiting and IP in fashion: an introduction

Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless…

2019 EU customs report: what brands need to know

Fashion5 mins

2019 EU customs report: what brands need to know

The European Commission released a new report on the detection of counterfeits at EU customs borders last…

Dangerous counterfeit Halloween products that do more than scare

Ecommerce4 mins

Dangerous counterfeit Halloween products that do more than scare

With over $7 billion spent every year on the festival, the scramble to produce Halloween…

Fake Sneakers taking shoppers for a run

Fashion5 mins

Fake Sneakers taking shoppers for a run

A look into Red Points’ research on fake sneakers, why people buy them, and the…

How to protect a fashion brand against counterfeits

Fashion5 mins

How to protect a fashion brand against counterfeits

If you’re working in a fashion brand, the chances are that you’ve got plenty of…

Fake watches: can you spot the knockoff?

Fashion6 mins

Fake watches: can you spot the knockoff?

For a watch collector, there are few things that compare to the thrills of purchasing…

Star Athletica vs. Varsity Brands: Cheering on fashion copyright!

Sports4 mins

Star Athletica vs. Varsity Brands: Cheering on fashion copyright!

Red Points examines Star Athletica, L.L.C. v. Varsity Brands, Inc., 137 S. Ct. 1002 (2017),…

Fake car parts driving consumers into trouble

Market Research5 mins

Fake car parts driving consumers into trouble

It’s not every day that you come across a counterfeit item that actually puts human…

Consumers turn a blind eye on the ill effects of fake sunglasses

Fashion6 mins

Consumers turn a blind eye on the ill effects of fake sunglasses

While designer sunglasses brands innovate in design and technology, counterfeiters see copying these styles as…

Why are shoes the most counterfeited product?

Fashion4 mins

Why are shoes the most counterfeited product?

Why are shoes the most counterfeited product, and what steps can footwear companies take to…

First-to-use versus first-to-file trademark regimes

U.S.6 mins

First-to-use versus first-to-file trademark regimes

Red Points examines and compares first-to-use and first-to-file trademark systems and the trademark strategies to…

8 fashion brands employing lateral thinking to counterfeit issues

Fashion5 mins

8 fashion brands employing lateral thinking to counterfeit issues

In the fashion industry, originality is everything. It can’t come as much of a surprise…

Stitching up the reality behind the counterfeit handbag industry

Fashion6 mins

Stitching up the reality behind the counterfeit handbag industry

Counterfeit handbags have long since extended from New York City’s Canal street to a plethora…

Do B2B companies have to care about counterfeit issues?

IP Insights4 mins

Do B2B companies have to care about counterfeit issues?

If we mention counterfeiting, it’s likely that you think of a B2C environment — and…

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