Brand Protection

Sea, sun, and fake sunscreen: Top industries at risk in summer

Beauty3 mins

Sea, sun, and fake sunscreen: Top industries at risk in summer

Things are heating up in the northern hemisphere and it’s looking like a great day…

What does the expansion of Walmart Marketplace mean for brands?

Ecommerce3 mins

What does the expansion of Walmart Marketplace mean for brands?

The COVID-19 pandemic has encouraged people across the U.S. to shop more online, and the…

Everything you should know about the Shop Safe Act

U.S.3 mins

Everything you should know about the Shop Safe Act

Since ecommerce began in the 1990s, people have fallen more and more in love with…

How brands can team up with marketplaces to fight against fakes

Marketplaces4 mins

How brands can team up with marketplaces to fight against fakes

As digital transformation keeps accelerating in light of COVID-19, consumers are shifting to online and…

5 things brands need to know about Facebook Shops

Social Media3 mins

5 things brands need to know about Facebook Shops

With a global recession triggered by COVID-19, many small and midsize businesses (SMBs) are struggling…

The Day After COVID-19: Preparing for the future of ecommerce

Ecommerce4 mins

The Day After COVID-19: Preparing for the future of ecommerce

We all know COVID-19 has shaken up economic markets and daily life for many people…

The web’s pandemic: Scams, clickbait, and opportunists.

Marketplaces7 mins

The web’s pandemic: Scams, clickbait, and opportunists.

As a company whose mission is to make the Internet a safer place for brands…

7 Do’s and Don’ts when entering the Chinese Market

China4 mins

7 Do’s and Don’ts when entering the Chinese Market

Overseas expansion is an exhilarating prospect for many businesses — and a pressing, sometimes daunting…

Quick Points: How much does a trademark cost?

IP Insights1 min

Quick Points: How much does a trademark cost?

The cost of filing a trademark will depend on the territory it’s required in. Here…

BII: Online & offline anti-counterfeiting investigations

Market Research4 mins

BII: Online & offline anti-counterfeiting investigations

People have been making counterfeit goods for hundreds of years, and that’s no different today.…

IP law after Brexit: what rights holders should know

Europe2 mins

IP law after Brexit: what rights holders should know

The United Kingdom officially left the European Union on February 1st of this year. While…

BII: Intellectual property trade war and geopolitical climate

Market Research4 mins

BII: Intellectual property trade war and geopolitical climate

As globalization shrinks the world, new challenges continue to arise for brands that do business…

How cheap does a counterfeit have to be to steal your sale?

IP Insights4 mins

How cheap does a counterfeit have to be to steal your sale?

Counterfeit products now account for 3.3% of global trade. A percentage that increments with every…

Ultimate Guide to American Utility Patents

U.S.7 mins

Ultimate Guide to American Utility Patents

Red Points’ comprehensive guide for helping brands worldwide to obtain patent protection in the United…

Negative SEO, how to defend your brand against the dark arts

IP Insights7 mins

Negative SEO, how to defend your brand against the dark arts

This blog will be explaining negative SEO techniques that can pose a threat to websites…

BII: Brand Protection’s Top Technology Trends

Market Research4 mins

BII: Brand Protection’s Top Technology Trends

It can be time-consuming for brands to fight counterfeits in a guerilla war that spans…

An Overview of The Madrid Protocol

Europe5 mins

An Overview of The Madrid Protocol

Red Points examines The Madrid Protocol,  a cost-effective single application system for obtaining trade mark…

How digitization is advancing the fight against IP crime (part 2)

Market Research1 min

How digitization is advancing the fight against IP crime (part 2)

For the second of this two-part webinar series, Red Points will meet with Peter Ratcliffe…

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