Brand Protection

Protect your intellectual property internationally in 4 easy steps

Brand Protection5 mins

Protect your intellectual property internationally in 4 easy steps

The world is now a global village and things produced in one part of the…

Trademark enforcement strategies to protect your brand

Brand Protection4 mins

Trademark enforcement strategies to protect your brand

Trademarks serve a number of important functions for businesses and consumers alike. A trademark validates…

How to effectively grow your online business on Facebook and Instagram

Brand Protection4 mins

How to effectively grow your online business on Facebook and Instagram

Facebook and Instagram are two of the world’s biggest social platforms. With more than 2…

How to create a Pinterest business account

How To's4 mins

How to create a Pinterest business account

As the third-largest social network in the United States, Pinterest is a great place for…

CPG industry & counterfeits: How to protect your brand against fakes

Brand Protection3 mins

CPG industry & counterfeits: How to protect your brand against fakes

Many people are careful about counterfeits when shopping for things like luxury goods, fitness apparel,…

Influencers and counterfeits: A growing issue

Social Media3 mins

Influencers and counterfeits: A growing issue

Many influencers partner with legitimate brands to promote genuine products, but some choose another path.…

The pros and cons of manufacturing in China

China3 mins

The pros and cons of manufacturing in China

Outsourcing manufacturing in China can help your brand level up quicker and grow to new…

Technology vs. counterfeiters’ new evasion techniques

Technology3 mins

Technology vs. counterfeiters’ new evasion techniques

The impact of the COVID19 pandemic in the ecommerce industry is, at this point, undeniable.…

How to Build Brand Equity

Brand Protection4 mins

How to Build Brand Equity

What separates strong brands from the graveyard of one-hit-wonder companies? Brand equity. It's the intangible…

Alarming consumer behavior with counterfeit toys

Toys & Games6 mins

Alarming consumer behavior with counterfeit toys

The counterfeit industry becomes all the more obscure when we consider how dangerous a counterfeit…

How to use UDRP Proceedings to fight cybersquatting

Brand Protection4 mins

How to use UDRP Proceedings to fight cybersquatting

If a rights owner identifies a domain name identical or almost similar to his trademark,…

Top ecommerce trends you should know for Black Friday this year

U.S.4 mins

Top ecommerce trends you should know for Black Friday this year

What will Black Friday look like this year? In this article, we take a look…

How to do a Trademark Search and Why

How To's4 mins

How to do a Trademark Search and Why

Red Points examines how to do a trademark search and why carrying out a trademark…

A Bitter Pill to Swallow: Fighting the Fake Pharmaceuticals Online

Pharma4 mins

A Bitter Pill to Swallow: Fighting the Fake Pharmaceuticals Online

Fake pharmaceutical is a growing global problem. The World Health Organization (WHO) estimates that counterfeit…

The business case for design patent protection

Ecommerce5 mins

The business case for design patent protection

When it comes to protecting intellectual property, design rights often take a backseat to copyrights,…

How to remove a counterfeit from Mercado Libre

How To's4 mins

How to remove a counterfeit from Mercado Libre

Mercado Libre is the largest ecommerce marketplace and fintech technological platform in Latin America. Mercado…

Post-COVID-19: New cosmetics ecommerce trends on the rise

Beauty5 mins

Post-COVID-19: New cosmetics ecommerce trends on the rise

Since the beginning of the year, many companies and industries around the world have had…

3 ways technology can tackle the global counterfeiting problem

Technology3 mins

3 ways technology can tackle the global counterfeiting problem

Counterfeiting isn’t a new problem. In fact, the companies selling fake goods have been around…

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