Writer

Brand Protection — 3 mins

CPG industry & counterfeits: How to protect your brand against fakes

Many people are careful about counterfeits when shopping for things like luxury goods, fitness apparel,…

Social Media — 3 mins

Influencers and counterfeits: A growing issue

Many influencers partner with legitimate brands to promote genuine products, but some choose another path.…

China — 3 mins

The pros and cons of manufacturing in China

Outsourcing manufacturing in China can help your brand level up quicker and grow to new…

Brand Protection — 4 mins

How to Build Brand Equity

What separates strong brands from the graveyard of one-hit-wonder companies? Brand equity. It's the intangible…

Entertainment — 3 mins

Sherlock Holmes Copyright: An overview

Millions of people around the world love the Sherlock Holmes stories created by Sir Arthur…

Piracy — 4 mins

When account sharing becomes a piracy issue

Account sharing goes against a digital product’s terms of service and costs billions of dollars…

BLOG

How to stop social media impersonation

How to respond to the rising trend of social media impersonation

BLOG

The ultimate guide to brand protection

Actionable tips for brands looking to stay protected, and more.

Ecommerce — 5 mins

The business case for design patent protection

When it comes to protecting intellectual property, design rights often take a backseat to copyrights,…

How To's — 4 mins

How to remove a counterfeit from Mercado Libre

Mercado Libre is the largest ecommerce marketplace and fintech technological platform in Latin America. Mercado…

Beauty — 3 mins

Sea, sun, and fake sunscreen: Top industries at risk in summer

Things are heating up in the northern hemisphere and it’s looking like a great day…

Ecommerce — 3 mins

What does the expansion of Walmart Marketplace mean for brands?

The COVID-19 pandemic has encouraged people across the U.S. to shop more online, and the…

U.S. — 3 mins

Everything you should know about the Shop Safe Act

Since ecommerce began in the 1990s, people have fallen more and more in love with…

Social Media — 3 mins

5 things brands need to know about Facebook Shops

With a global recession triggered by COVID-19, many small and midsize businesses (SMBs) are struggling…

Ecommerce — 4 mins

The Day After COVID-19: Preparing for the future of ecommerce

We all know COVID-19 has shaken up economic markets and daily life for many people…

Market Research — 4 mins

BII: Online & offline anti-counterfeiting investigations

People have been making counterfeit goods for hundreds of years, and that’s no different today.…

Market Research — 4 mins

BII: Intellectual property trade war and geopolitical climate

As globalization shrinks the world, new challenges continue to arise for brands that do business…

Market Research — 4 mins

BII: Brand Protection’s Top Technology Trends

It can be time-consuming for brands to fight counterfeits in a guerilla war that spans…

Fashion — 5 mins

Fake Sneakers taking shoppers for a run

A look into Red Points’ research on fake sneakers, why people buy them, and the…

Market Research — 5 mins

Fake car parts driving consumers into trouble

It’s not every day that you come across a counterfeit item that actually puts human…

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Brogan Woodburn

Writer

How to stop social media impersonation

The ultimate guide to brand protection

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