Marketing Content Manager

U.S. — 8 mins

American trademark made simple

Red Points’ comprehensive guide for helping brands worldwide to register their trademarks in the United…

Beauty — 5 mins

Counterfeit makeup finds its home on Facebook

This article takes a look at the world of counterfeit beauty products, and reviews research…

Fashion — 4 mins

Fake designer clothes shredding fashion brand reputations

A look into Red Points’ research on fake designer clothes for sale online, as well…

IP Insights — 4 mins

Black Hat SEO – The tool counterfeiters use to sell fakes

Counterfeiters will use every method at their disposal to sell fakes, and learn key strategies…

IP Insights — 5 mins

Top online intellectual property infringements to look out for

This article takes a look at the definitions for different intellectual property infringements that brands…

Technology — 5 mins

Traditional vs modern brand protection

Red Points compares the drawbacks of using a manual process against an automated process and…

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How to stop social media impersonation

How to respond to the rising trend of social media impersonation

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The ultimate guide to brand protection

Actionable tips for brands looking to stay protected, and more.

Marketplaces — 1 min

Why was my listing, content or social media post removed?

If you received a notice or takedown request, we understand you might have questions or…

IP Insights — 4 mins

How educating your customers stops counterfeits

Encouraging your customers to avoid counterfeits, and teaching them how to spot fakes, is an…

Social Media — 4 mins

The growth of fake products on social media

The recent explosion of counterfeit products on social media platforms is nothing short of staggering.…

Beauty — 3 mins

Customer education key to stopping fake makeup

Research from Red Points highlights hazardous shopping behaviour from cosmetics consumers, who are falling for…

IP Insights — 4 mins

5 personality traits that make people buy counterfeits

For brand protection, it’s important to know why consumers actively choose counterfeits over authentic goods.…

Entertainment — 6 mins

Is torrenting dead?

Torrenting and internet piracy may be making a comeback - Red Points investigates the new…

How To's — 4 mins

How to report a counterfeit on Wish

Red Points’ easy-to-follow guide for reporting counterfeit products on wish.com Given their reach and relative…

China — 7 mins

Managing distributors and agents in China

Working with agents and distributors in China can be a great way to grow as…

China — 5 mins

How to sell to China

The Chinese market, the world’s largest, is notoriously difficult for foreign enterprises to enter, due…

China — 6 mins

A simple guide to intellectual property in China

China’s appetite for consumer goods and western brands is growing. Alibaba, China’s largest online retail…

Technology — 3 mins

Case management makes brand protection technology simple

This article provides a quick checklist of features and capabilities that any good case management…

Technology — 5 mins

Image recognition as a brand protection technology

The task of finding infringements across multiple channels requires a combination of tools, one of…

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Ryan Williams