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Jordan Safranski

Writer

An experienced storyteller with a strong understanding of brand awareness and intellectual property, Jordan brings over 5 years of experience creating well researched content for brands.
How to legally protect a business idea

Brand Protection5 mins

How to legally protect a business idea

Do you have an exciting business idea up your sleeve? If so, it's crucial to…

How to report copyright infringement

Brand Protection9 mins

How to report copyright infringement

Learning that your copyrighted material has been used or appropriated is frustrating and upsetting for…

How to serve a cease and desist letter to uphold your rights

How To's6 mins

How to serve a cease and desist letter to uphold your rights

If your business has fallen victim to copyright infringement or harassment online, working quickly to…

How to protect your brand on Twitter: take back your content and revenue

Brand Protection4 mins

How to protect your brand on Twitter: take back your content and revenue

Twitter (now X) is a great way for your brand to engage with customers and…

How to report a fake online store that pretends to be your business

How To's4 mins

How to report a fake online store that pretends to be your business

Fake online stores target legitimate businesses, putting your brand reputation at risk, and they’re only…

Scam Shopify stores: What they are and how to protect your brand

Ecommerce3 mins

Scam Shopify stores: What they are and how to protect your brand

Many brands use Shopify as a convenient way to reach their target audience and provide…

The complete guide to patent protection

Brand Protection5 mins

The complete guide to patent protection

Understanding patent protection and filing for your own patent can be an intimidating process, but…

Why consumer education is important for all brands

IP Insights4 mins

Why consumer education is important for all brands

Now more than ever, business owners need to be communicating effectively with their customers. In…

Protect your sales: 2023 e-commerce holiday calendar

Brand Protection7 mins

Protect your sales: 2023 e-commerce holiday calendar

Discover how to boost your online sales and avoid e-commerce scams during key dates in…

How to send a copyright infringement notice: full guide to protect your brand

Brand Protection4 mins

How to send a copyright infringement notice: full guide to protect your brand

Copyright infringements are serious matters that can damage your business, not only in reputation but…

Top 6 actions companies should take for phishing protection

Brand Protection5 mins

Top 6 actions companies should take for phishing protection

Companies large and small have been the targets of phishing scams since they first began…

How to protect your brand on Instagram: the full guide to enforce your intellectual property

Brand Protection6 mins

How to protect your brand on Instagram: the full guide to enforce your intellectual property

With over 200 million business accounts on the platform, Instagram is a powerful tool that…

How to prevent digital piracy

How To's3 mins

How to prevent digital piracy

What is digital piracy? Digital piracy occurs when scammers and internet users illegally copy and…

Top four tips for protecting your brand and image on marketplaces

Marketplaces3 mins

Top four tips for protecting your brand and image on marketplaces

Protecting your brand from counterfeits and online infringements can be overwhelming if you don’t know…

How do I file a DMCA takedown for infringement of online copyright?

How To's3 mins

How do I file a DMCA takedown for infringement of online copyright?

With the number of online scammers growing every day, it has never been more important…

A guide to protecting your business from Facebook scam ads

Social Media3 mins

A guide to protecting your business from Facebook scam ads

With over 3 million advertisers on its platform, businesses small and large utilize Facebook to…

How to register a business trademark: everything you need to know

Brand Protection4 mins

How to register a business trademark: everything you need to know

Have an innovative idea for your new business? It’s important to ensure your unique business…

Trademark infringement: how to prevent it and protect your brand

Brand Protection3 mins

Trademark infringement: how to prevent it and protect your brand

Trademarks are essential to help brands stand out and be easily identifiable for consumers. They…

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