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Elise Trecul

Digital Marketer and Researcher

Elise is a digital marketer and researcher, specialized in topics such as brand protection, intellectual property infringement, and ecommerce platforms; particularly regarding the evolution of their innovative online marketing strategies.
Why are shoes the most counterfeited product?

Fashion4 mins

Why are shoes the most counterfeited product?

Why are shoes the most counterfeited product, and what steps can footwear companies take to…

8 fashion brands employing lateral thinking to counterfeit issues

Fashion5 mins

8 fashion brands employing lateral thinking to counterfeit issues

In the fashion industry, originality is everything. It can’t come as much of a surprise…

Stitching up the reality behind the counterfeit handbag industry

Fashion6 mins

Stitching up the reality behind the counterfeit handbag industry

Counterfeit handbags have long since extended from New York City’s Canal street to a plethora…

4 reasons why selling counterfeit goods online is getting easier

Ecommerce4 mins

4 reasons why selling counterfeit goods online is getting easier

From 3D printers revolutionizing the industry, to checkout systems on social media, as well as…

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