6 Low-Key Ways Your Brand Can Be Devalued Really Fast

IP Insights5 mins

6 Low-Key Ways Your Brand Can Be Devalued Really Fast

Brand loyalty is more important today than ever before, owing largely to the boundless options…

Instagram and Whatsapp’s new checkout feature to rival WeChat pay?

Social Media4 mins

Instagram and Whatsapp’s new checkout feature to rival WeChat pay?

WeChat is a monolith in China - a holy grail of network apps, and Instagram…

Fake Cricket Bats and the World Cup

Sports4 mins

Fake Cricket Bats and the World Cup

With the cricket World Cup just around the corner, things are heating up. Fans around…

Amazon inventory management causes authentic vendors to sell fakes

Marketplaces3 mins

Amazon inventory management causes authentic vendors to sell fakes

Amazon's commingled inventory system has led to authentic brands being accused of selling counterfeits, and…

Parallel imports explained

Ecommerce4 mins

Parallel imports explained

This article examines the gray market issue of parallel importing, the legality of it, and…

Beware of fake makeup on Mother’s Day

Beauty3 mins

Beware of fake makeup on Mother’s Day

Mother’s Day has become a huge cultural and commercial event in The United States in…

How to stop counterfeit products with Customs and Border Protection

IP Insights4 mins

How to stop counterfeit products with Customs and Border Protection

Brand protection tends to focus on removing products sold online, but knowing how to stop…

Amazon Project Zero aims to stop counterfeits on its platform

Marketplaces3 mins

Amazon Project Zero aims to stop counterfeits on its platform

Amazon recently released its newest product, named Project Zero. This article outlines this new initiative…

An Overview of Patent Infringement and Defenses Against it

Ecommerce5 mins

An Overview of Patent Infringement and Defenses Against it

Red Points examines what are the requirements of patentability, what patent holders need to show…

Growing opportunities for sports brands in China

China5 mins

Growing opportunities for sports brands in China

China is currently seeing a shift in its most popular spectator sports. This is a…

The Amazon product listing and content guide for small brands

Marketplaces6 mins

The Amazon product listing and content guide for small brands

For Amazon sellers, the competition is fierce. You may have found or developed a great…

The Secret to Success: How to Keep Trade Secrets Safe

IP Insights7 mins

The Secret to Success: How to Keep Trade Secrets Safe

Red Points examines what qualifies as trade secrets subject matter in the United States, the…

Terrorism: Salient Links to Counterfeiting and Piracy

Ecommerce3 mins

Terrorism: Salient Links to Counterfeiting and Piracy

For terrorism - in whatever form, or in whatever location - to be successful it…

Nominative Fair Use and Other Defenses to Trademark Infringement

Ecommerce5 mins

Nominative Fair Use and Other Defenses to Trademark Infringement

Red Points' examination of the various legal defenses to lawsuits based on trademark infringement. (more…)

Sportswear fakes promoted on social media, sold on marketplaces

Sports5 mins

Sportswear fakes promoted on social media, sold on marketplaces

Red Points has published market research about the sports industry and counterfeiting trends. This article…

How to win the Amazon Buy Box every time

Marketplaces4 mins

How to win the Amazon Buy Box every time

On Amazon, the Buy Box is everything to sellers - whoever gets it will dominate…

Fake outdoor apparel leaves customers out in the cold

Sports5 mins

Fake outdoor apparel leaves customers out in the cold

After Canada Goose taking Chinese counterfeit sellers to court, Red Points takes a closer look…

Counterfeiters capitalize on a sex-positive trend

U.S.5 mins

Counterfeiters capitalize on a sex-positive trend

Cultural shifts have caused a growth in sales of sex toys online. While this is…

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