A conversation with Intellectual Property Counsel at 100%

Podcast2 mins

A conversation with Intellectual Property Counsel at 100%

Worn by top riders, 100% goes back to the early eighties. They combine both technology…

Protect your intellectual property internationally in 4 easy steps

Brand Protection5 mins

Protect your intellectual property internationally in 4 easy steps

The world is now a global village and things produced in one part of the…

Create a competitive pricing and distribution strategy in 3 simple steps

Technology4 mins

Create a competitive pricing and distribution strategy in 3 simple steps

In the online retail space, a vast number of market participants are competing to sell…

A conversation with FOREO’s Vice General Manager & General Counsel

Podcast2 mins

A conversation with FOREO’s Vice General Manager & General Counsel

FOREO is a Swedish-based brand that combines function with beauty through their devices. Over 20 million…

A conversation with Wahl Clippers’ IP Expert

Podcast2 mins

A conversation with Wahl Clippers’ IP Expert

The Wahl-known grooming products corporation, Wahl Clipper, makes sure both human and pet hair are…

Why is piracy such a problem in Europe?

Piracy2 mins

Why is piracy such a problem in Europe?

Europe has a severe problem with piracy. We look at what is being done to…

A Conversation With General Counsel At Hyperice

Podcast2 mins

A Conversation With General Counsel At Hyperice

Hyperice is devoted to improving people’s movements through innovation and technology. Their devices are the…

A conversation with Hugo Boss’ Brand Protection Expert

Podcast1 min

A conversation with Hugo Boss’ Brand Protection Expert

Hugo Boss has become a household name, globally recognized as a leading company in the…

A conversation with Brand Protection Director at Under Armour

Podcast1 min

A conversation with Brand Protection Director at Under Armour

Under Armour is one of the largest and most reputable athletic brands worldwide. According to…

Trademark enforcement strategies to protect your brand

Brand Protection4 mins

Trademark enforcement strategies to protect your brand

Trademarks serve a number of important functions for businesses and consumers alike. A trademark validates…

How to effectively grow your online business on Facebook and Instagram

Brand Protection4 mins

How to effectively grow your online business on Facebook and Instagram

Facebook and Instagram are two of the world’s biggest social platforms. With more than 2…

Public domain vs. fair use: What’s the difference?

Piracy3 mins

Public domain vs. fair use: What’s the difference?

The expansion of the internet has paved the way for more content to be shared…

How to create a Pinterest business account

How To's4 mins

How to create a Pinterest business account

As the third-largest social network in the United States, Pinterest is a great place for…

CPG industry & counterfeits: How to protect your brand against fakes

Brand Protection3 mins

CPG industry & counterfeits: How to protect your brand against fakes

Many people are careful about counterfeits when shopping for things like luxury goods, fitness apparel,…

Influencers and counterfeits: A growing issue

Social Media3 mins

Influencers and counterfeits: A growing issue

Many influencers partner with legitimate brands to promote genuine products, but some choose another path.…

The pros and cons of manufacturing in China

China3 mins

The pros and cons of manufacturing in China

Outsourcing manufacturing in China can help your brand level up quicker and grow to new…

Technology vs. counterfeiters’ new evasion techniques

Technology3 mins

Technology vs. counterfeiters’ new evasion techniques

The impact of the COVID19 pandemic in the ecommerce industry is, at this point, undeniable.…

How to Build Brand Equity

Brand Protection4 mins

How to Build Brand Equity

What separates strong brands from the graveyard of one-hit-wonder companies? Brand equity. It's the intangible…

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