A risk to brands and consumers’ health
The American start-up created a product to re-blend and refresh makeup during the day. Unlike traditional makeup sponges, the Beautyblender is hydrophilic, a fancy word that means it’s designed to absorb water. However, counterfeiters weren’t afraid of creating copies and selling them for a much lower price.
The drain of legal action
When Beautyblender realised they had a massive problem that was affecting both their business and customers, they tried to solve it by themselves. Nevertheless, they quickly found out there were thousands of infringements, and they could take down just a few a day. All in all, it was a very time-consuming process and proved ineffective in the battle against fake items.
“At that time, we got in contact with Red Points. After a phone call that helped us to understand the process of validating infringement cases through their platform, we felt extremely relieved. Red Points proved to be the most efficient and cost-effective solution against online brand abuse. That was exactly what we needed”
Only a technological solution can fight a digital problem.
The ROI of brand protection
Beautyblender initially hired Red Points to take down the thousands of infringements; however, they realised that there were more benefits to using Red Points than this. In using Red Points, Beautyblender has saved time, energy and money; as a result, their productivity and their profits have risen. Red Points helps businesses to get rid of human errors with its software’s learning features. In a matter of hours, this efficient and cost-effective solution takes back control of the reputation businesses lose with counterfeit products.
“It wouldn’t been possible to grow so fast having to fix counterfeits products by ourselves”.
